Concept note · hero
One image, one sentence, one promise. The hero does not sell the brace — it sells the thing no competitor offers: that you will be able to tell whether it worked.
★★★★★3,000+ reviews read before we chose this brace
The bunion brace you can measure.
A measuring card in every box, so after ninety nights you can see for yourself what changed.
Concept note · the as-seen-in slot
This is the classic press strip, but Hour Ten has no press yet — and borrowed logos are the fastest way to lose this buyer. So the slot carries something that is true today. Add a logo to a block and it becomes a normal as-seen-in strip.
As featured in
Concept note · the chooser
Three doors, one question: how much of the day do you need covered? The middle tier is the intended winner and is priced so the top tier does not cannibalise it.
Three ways to wear it.
Concept note · the problem
Written in the second person, because the visitor is the person being described. Each row names the thing and what it actually did, so it needs no explaining. The closing line exonerates her before the product is introduced — which is what makes the next section land.
If this sounds familiar
You have tried things for this before.
Almost everyone who buys a bunion brace has bought something for it before. Here is what is usually in the drawer — and what each one actually did.
“I sleep with a wedge between my toes, and try to put something on to help when out walking, but I can never really forget it.”
HealthUnlocked · a bunion thread
What you triedWhat it actually did
- Toe spacersalmost no force, and only barefoot
- A night splintcame off under the covers by 2am
- Gel pads and bunion shieldscushioned the bump, never moved the toe
- Wide-fit shoesmade room for it, changed nothing
- Custom insoles, $340work on how you walk, not where your toe sits
None of it failed because you picked the wrong one.
Concept note · the method
Each panel is a short autoplay loop in the real build — muted, no controls, poster frame set. Video here is the single biggest jump in perceived legitimacy versus every competitor.
In the box
Three things, and one of them is a ruler.
The brace
Hinged and dialled. Worn in the evening and overnight.
Photo — the brace on a real foot, warm lamplight
The sleeve
Thin enough for a work shoe, for the hours you are standing.
Photo — the day sleeve, on, inside a shoe
The card
Ninety seconds on night one, ninety seconds on night ninety. Two numbers in your own handwriting.
Photo — the measuring card under a bare foot
Concept note · the numbers
Every figure here is from published research and is footnoted on the page. No invented customer statistics. The credibility of this band comes from the numbers being checkable.
What we believe
A bunion answers to hours in position.
0
of prescribed wear time is actually completed.
Menz et al., 2023
0
is what the same people thought they had done.
Same cohort · self-report
0
is how long a splint benefit lasted in trial.
Torkki et al., JAMA 2001
0
of adults over 65 have a bunion.
Nix et al., 2010
Published research on bunion splinting generally — not results from Hour Ten. Sources: Menz et al. 2023, Torkki et al. JAMA 2001, Nix et al. 2010.
Concept note · reviews
Placeholder content so the design can be judged. At launch this is wired to verified buyers only. Never put a generated face beside a real quote — that is a fabricated endorsement under 16 CFR Part 255.
Ninety nights, in their words.
Every review here comes from someone who bought it and measured it.
Mockup — placeholder review content
4.6
★★★★★
487 verified buyers
Photo — her own phone, at home
Sample
★★★★★
Placeholder — a verified buyer on night ninety, with her two card readings.
—
Verified buyerNight 92 · left foot
Photo — shoes on, end of a shift
Sample
★★★★☆
Placeholder — the day sleeve on an eleven-hour shift.
—
Verified buyerDay sleeve · 11-hour shifts
Photo — the box, unopened
Sample
★★★☆☆
Placeholder — a three-star review. Low ratings stay on the page.
—
Verified buyerReturned · refunded
Photo — bedside table, brace and card
Sample
★★★★★
Placeholder — someone who wore it every night for three months.
—
Verified buyerNight 96 · right foot
Photo — clogs by the door
Sample
★★★★★
Placeholder — a nurse on twelve-hour shifts.
—
Verified buyerDay sleeve · 12-hour shifts
Photo — two cards side by side
Sample
★★★★☆
Placeholder — bought both feet, measured both.
—
Verified buyerBoth feet · night 90
Verified purchasers only. No incentives, and nothing removed for being negative.
Concept note · the founder note
Short, signed, no white coat, no invented clinician. A real signature outperforms a nameless doctor-recommended badge and costs nothing but honesty.
Why we made this
We put a ruler in the box.
We read three thousand reviews of other braces first. People did not stop wearing them because they hurt — they stopped because they had no idea whether anything had happened.
Hour Ten
Founder name and photo · to be added
Photo — founder at a kitchen table, cards and braces in front of her
30days
Thirty days to change your mind.
Full refund, and free shipping on the way out. The measuring card is yours to keep either way.
Concept note · questions
Written to answer the objections that actually appear in the corpus, in the order they appear — not the questions a copywriter imagines.
Before you buy.
Will this fix my bunion?
No. A bunion is a bone position and a brace does not change bone. It holds the toe for a number of hours — the card lets you see what that did.
Will it still be on in the morning?
That is what the heel anchor is for. If it comes off, tell us — we would rather hear it than have it end up in a drawer.
Can I wear it in shoes?
Not the brace. That is what the thin day sleeve is for.
What if my numbers do not move?
Then you know, and knowing is the point of the card. A brace holds the toe for a number of hours; it does not change bone. If it turns out not to be for you, you have thirty days from delivery to send it back.